{"company":{"name":"PixelCraft Digital Agency","address":"Rue de la Loi 42, 1000 Brussels","email":"projects@pixelcraft.be"},"client":{"name":"TerraVerde Organic Foods","address":"Bondgenotenlaan 15, 3000 Leuven","contact_person":"Sophie Janssens"},"proposal":{"title":"Corporate Website Redesign","date":"2026-04-08","reference":"PROP-2026-0042","version":"1.0"},"executive_summary":"TerraVerde Organic Foods requires a complete redesign of its corporate website to modernise the brand presence, improve user experience on mobile devices, and integrate an e-commerce module for direct-to-consumer sales. The current site, built five years ago, no longer reflects the company's growth or meets accessibility standards.\n\nPixelCraft Digital Agency proposes a four-phase approach spanning 14 weeks, covering discovery, design, development, and launch. The project will deliver a responsive, WCAG 2.1 compliant website built on a modern headless CMS, with integrated analytics and a scalable product catalogue.","scope":["Full UX audit of the existing website and competitor analysis","Responsive design system with brand-aligned visual identity","Headless CMS implementation (Strapi) with multilingual support (EN/FR/NL)","E-commerce module with product catalogue, cart, and Stripe payment integration","SEO optimisation and Google Analytics 4 setup","WCAG 2.1 AA accessibility compliance","Staff training and technical documentation"],"phases":[{"name":"Discovery & Research","description":"Stakeholder interviews, UX audit of the current site, competitor benchmarking, and requirements gathering. Deliverables include a detailed project brief and information architecture.","start_date":"2026-05-05","end_date":"2026-05-16","deliverables":["UX audit report","Stakeholder interview summary","Information architecture diagram"]},{"name":"Design & Prototyping","description":"Creation of a design system, wireframes for key pages, and interactive high-fidelity prototypes. Two rounds of client review are included.","start_date":"2026-05-19","end_date":"2026-06-06","deliverables":["Design system (Figma)","Wireframes for 8 core page templates","Interactive prototype"]},{"name":"Development & Integration","description":"Front-end and back-end development using Next.js and Strapi CMS. Includes e-commerce integration, multilingual content setup, and SEO configuration.","start_date":"2026-06-09","end_date":"2026-07-18","deliverables":["Fully functional staging website","E-commerce module with Stripe integration","CMS content migration"]},{"name":"Testing & Launch","description":"Cross-browser and device testing, accessibility audit, performance optimisation, and production deployment. Includes two weeks of post-launch support.","start_date":"2026-07-21","end_date":"2026-08-08","deliverables":["QA test report","Accessibility compliance certificate","Production deployment","Staff training sessions (2x half-day)"]}],"budget":{"items":[{"description":"Discovery & Research","amount":"4500.00"},{"description":"Design & Prototyping","amount":"8500.00"},{"description":"Development & Integration","amount":"18000.00"},{"description":"Testing & Launch","amount":"6000.00"},{"description":"Project Management","amount":"3000.00"}],"total":"40000.00","currency":"EUR","notes":"Payment schedule: 30% upon signature, 30% at design approval, 40% upon final delivery. Travel expenses billed separately at cost."},"assumptions":["Client will provide all product content (texts, images) by the end of Phase 2","Feedback rounds are limited to two iterations per phase","Existing domain and hosting infrastructure will be reused","Third-party API costs (Stripe, analytics) are not included in this budget"],"signatures":{"company_representative":"Marc Dubois","client_representative":"Sophie Janssens"}}